
If you’re a maker who’s thinking of turning your passion into a business, this one’s for you.
TJ McCue, journalist, blogger, maker (and sugru user) is writing a book of case studies, tips and pointers for those of you thinking of going pro.
There are so many amazing ideas and inventions out there, and far too many of them don’t get realised for one reason or another – so I asked him to tell us more.
First things first, tell us a little about yourself.
I work as a business writer and as a startup consultant helping companies to get off the ground. My most recent effort is at Forbes to explore how the maker community is driving innovation and opportunity around the world. I did a roundup post of all the cool Maker Business stories in 2011 at Make, too.
Tell us more about your new book and why you’re writing it. Who it’s for?
You know, Jane, so many makers ask me all the time whether they should turn their passion or their dream into a company. I almost always say yes, but it isn’t easy – it always, always hinges on finding customers. Most makers and business owners work the hardest on marketing and sales. This book is aiming to uncover what made it possible for companies like Makerbot, Adafruit or Sparkfun to be a success. What are their stories?
People are looking for alternatives to “regular jobs” – and that’s partly because they can’t find them, but I believe it is something deeper. More and more people are beginning to question “Am I doing something meaningful with my life?” People want to contribute something to the community around them. Sometimes that’s online; just as often it is in a local community of neighbors, in real life.
My goal with this book is to talk with the maker/hacker founders – people like Bre Pettis from MakerBot Industries, Limor Fried at Adafruit, Rick Pollack at MakerGear, Eric Wilhelm at Instructables, yourself and many people you or I have never heard of but who are doing fundamentally good work that supports other makers. What are their secrets, more or less, to driving awareness and building a business?
You’re crowdfunding on Kickstarter at the moment to publish the book. If others in the sugru community are interested, how can they help or get involved?
It’s a big effort to put out a quality book. And although I’ve helped many others produce their own, this is my first. If people like the project, I’d love them to become a backer.
Just as importantly, though, is the connection to others in the sugru community. Since writing about sugru on Forbes, I’ve met tons of interesting people doing creative and useful projects with your invention. If people think the book would be useful but can’t back it with dollars, then sharing it socially is super valuable and appreciated.
To talk to TJ about the book or anything else, connect with him on twitter @TJMcCue or via his blog on Forbes.com
Last question – what’s your favourite sugru hack?
It is an ultra-simple one – I built a new handle for my garbage can lid that broke off! Saved me $50 for a replacement can. Plus, I protected the corners on my mobile phone. It’s not pretty, but it works when I drop it!





























Bless you for trying to explain the terminlogy towards the...By Marcelino in How to make a macro lens for your (i)Phone…