sugru brings its fixing movement to the Nordics!

The Nordics are the home of Abba, Vikings, meatballs, reindeers and Danish pastry...and now sugru! This winter, we hope sugru will arrive in shops across Norway, Sweden, Denmark, Finland and Iceland - and we want your help to get sugru in all the best places :)

Where would you like to to buy your sugru? Let us know your favourite shops and we'll make sure they get the news. Remember, it can be big or small stores - anything from sports and outdoor, to hardware, to cafés and bike repair stores. As long as sugru-type people work and shop there, that's what matters! Just email us at [email protected] or leave a comment below!

The Nordics need fixing!

Norge trenger fixing!

Sverige behöver fixing!

Danmark skal fixes!

Suomi tarvitsee vahvistamisesta!

Ísland þarf að ákveða!

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Other people's comments

The Danish solgan should not be "Danmark har brug av fixing!" as it is a strange mix of swedish and noweigan (and almost means that Denmark needs to use narcotics). The word Fixing is difficult to use in a Danish sentence… :-(

  • Pihl
  • Pihl
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The Danish solgan should not be "Danmark har brug av fixing!" as it is a strange mix of swedish and noweigan (and almost means that Denmark needs to use narcotics). The word Fixing is difficult to use in a Danish sentence… :-(

  • Pihl
  • Pihl
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Deutschland repariert ! Und dazu braucht man Sugru !

Hi Team, I would like to know whether you have a physical outlet and/or agents in South Africa. Should you not, I would be interested in talking to about an agency as we are a very DIY culture here and your product, i am sure, would be a hit.

Hi! There's Clas Ohlson,COOP, Biltema and Jula i Norway, too... Mortort

  • Mortort
  • Mortort
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Hi! There's Clas Ohlson,COOP, Biltema and Jula i Norway, too... Mortort

  • Mortort
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Clas Ohlson would be ideal. Quite a few stores in both Sweden and Norway. Futhermore, IKEA might be worth a try. They used to be assholes but I guess you guys have a strong enough brand to penetrate it.

  • perbu
  • perbu
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Clas Ohlson would be ideal. Quite a few stores in both Sweden and Norway. Futhermore, IKEA might be worth a try. They used to be assholes but I guess you guys have a strong enough brand to penetrate it.

  • perbu
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Clas Ohlson would be ideal. Quite a few stores in both Sweden and Norway. Futhermore, IKEA might be worth a try. They used to be assholes but I guess you guys have a strong enough brand to penetrate it.

  • perbu
  • perbu
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Clas Ohlson would be ideal. Quite a few stores in both Sweden and Norway. Futhermore, IKEA might be worth a try. They used to be assholes but I guess you guys have a strong enough brand to penetrate it.

  • perbu
  • perbu
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Clas Ohlson would be ideal. Quite a few stores in both Sweden and Norway. Futhermore, IKEA might be worth a try. They used to be assholes but I guess you guys have a strong enough brand to penetrate it.

  • perbu
  • perbu
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Clas Ohlson would be ideal. Quite a few stores in both Sweden and Norway. Futhermore, IKEA might be worth a try. They used to be assholes but I guess you guys have a strong enough brand to penetrate it.

  • perbu
  • perbu
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Clas Ohlson would be ideal. Quite a few stores in both Sweden and Norway. Futhermore, IKEA might be worth a try. They used to be assholes but I guess you guys have a strong enough brand to penetrate it.

  • perbu
  • perbu
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Thank you for all your help everyone! We'll work hard to get sugru on the shelves of the places you mention. And if you have any other ideas or suggestions just shout, we're listening :)

I think Samuel's analysis is good. Here is my own opinion for Sweden.

I would say that Clas Ohlson would be the right place to sell Sugru since they sell various glues, and other "light" home improvement stuff.

Kjell & Co do not sell "home improvement" stuff, mostly electronics, but as electronics do need fixing...

Biltema sell mostly their own brands.

Teknikmagasinet sells gadgets so I think Sugru would fit in with their inventory.

  • Jody
  • Jody

denmark: two days ago i recommended the big chain www.coop.dk because it is founded and owned by the customers. please take a look at coop's monthly magasine "samvirke" ( an old poetic word for working together) that we customers/members get for free. you can read it online as well. very popular magasin, which could have articles on sugru. coop is also active in greenland. :-)

  • Anne Mette Schøler
  • Anne Mette Schøler

At Franprix, (supermarkets in France)it would be great !

  • Laure
  • Laure

I'm not a Swede, but when I visit Sweden for vacation, I always stop in Ullared at Gekås.

It's a huuuge store, where you can buy almost anything, so sugru should definitely be offered, too!

http://gekas.se

Tim (Germany).

  • Tim
  • Tim

And when are you planning to conquer Estonia? :) We would love to see sugru fixing Estonia too!

Eesti vajab ka parandamist! ;)

  • Katrin
  • Katrin

denmark: please ask coop.dk (they run kvickly and superbrugsen and others)..big chain initiatet and owned by the customers - in opposit to føtex and bilka, who are there only for the profit. anne mette.

  • Anne Mette Schøler
  • Anne Mette Schøler

The Nordics are the home of Black Metal :D

  • Dolly
  • Dolly

Hm, let me elaborate a bit more on the Swedish market and brand-recognition. Here's the companies where I think Sugru would be logical.

  • Kjell&CO (www.kjell.com) As stated, pretty much like Radioshack. Small shops where most business is over the counter. Very laid-back, friendly and helpful. If you need accessories, trinkets and DIY-material (soldering, electronics, cable management and generally fixing stuff at home) they are the place to go. Lots of stores all over Sweden.

  • Clas Ohlsson (www.clasohlsson.se) Very solid brand, been around for ages and very recognizable. DIY-inclined with everything from printers, toys, fishing-gear, tools, machinery et.c. Large shops with lot's of stuff. Got stores almost world-wide.

  • Jula (www.jula.se) and Biltema (www.biltema.se) I put these together because they sell pretty much the same stuff. almost the same as Clas Ohlson but cheaper. Jula has a bit more quality tools while Biltema is geared towards Car- and Marine-parts. A bit like a DIY-superstore.

  • Teknikmagasinet (www.teknikmagasinet.se) Trinkets, gadgets, toys, cell-phones and odd tools. The boutiques are small, like Kjell&CO, and are almost everywhere. Not really a DIY-store, but you would not be surprised to find something like Sugru there.

If I were to pick two of those, it'd be Kjell&CO and Clas Ohlsson. The playful cleverness of the Sugru brand would fit very well with Kjell&CO's image and if I would go looking specifically for Sugru my first guess would be Kjell&CO. Clas Ohlssons brand gives credibility the other stores (Jula/Biltema/Teknikmagasinet) does not and if someone would stumble upon Sugru in the store I believe they would be more inclined to take a shot at it.

Well, that's my analysis anyway.

As long as I know where to go to get Sugru in swedish store, i'd be happy no matter what.

I've already asked Kjell&Co to contact you guys. I think they are the closest you're going to get to Radioshack in Sweden.

  • Samuel
  • Samuel

Biltema would be better than Clas ohlson.

  • david
  • david

In Denmark you might want to talk with www.harald-nyborg.dk or thansen.dk. Alternatively bookstores like bog&ide might fit the bill. other places are foetex.dk and bilka.dk. These are all chains and rather large but they're usually up for new ideas and products

I'd love for Clas Ohlson to have it in Norway as well.

  • sibeko
  • sibeko

Lars - cool! What's its name? We can look up their manager and suggest they stock up!

Cicci - thanks for the tip, we'll check them out and see what we can do :)

Other suggestions welcome everyone!

I would like to be able to buy Sugru at Clas Ohlson in Sweden http://www.clasohlson.com/

  • Cicci
  • Cicci

Wow thats awesome, can´t wait to see it in my local store.

  • Lars Sand
  • Lars Sand