One of my biggest bugbears is uncomfortable shoes. So often you spend lots of money on a pair of beauties and then they bite you with blisters and end up sitting in the cupboard for months. What a pain.
Now sugru isn’t a miracle cure-all and it definitely won’t help if your shoes are uncomfy because they’re too small, but last year I had a lovely (and expensive) pair of shoes that sat had sat in the cupboard for a whole year because of a piece of sewing on the inside that gave me nasty blisters. I smoothed it out with sugru, and the shoes are now so well worn they’re my old favourites. Result!

After some of you wrote back to me saying you’d done the same thing (like Harriet’s high heels, and Hamish’s vegetarian boots below), we thought, let’s make a video and spread the shoe hacking word!
Now our neighbours will know why we were dancing so strangely on the pavement outside the office that day