[video] The Economist profiles us, the company behind sugru
The Economist newspaper came to visit us recently to hear more about our business. Their subsequent feature, published in this weeks edition, starts off: "People did not know they needed the Post-it note when it was first invented, but it is now ubiquitous. The same could one day be true of sugru..."
Thanks guys - that's the idea! :-) Read the full article here, and see their great video below.
It's a short interview with me and a general snoop on the rest of the team working around the office and studio - they really captured some of the atmosphere here - check it out!
You'll need the latest flash player to watch it, it's free to download here.






Other peoples' comments
I love everything about SUGRU. From it's conception to it's development and actuality.
Thanks.
Richie Peacock
Nice! Congrats on the PR - and now I know how to pronounce your name! I commend your vision.
inspirational! Well done. I love Sugru!
Fergus, there's method how to reseal minipacks, although it's a bit tricky, on our community forum, gurus. We recommend to line up a few projects to make sure you make the most of every minipack.
We're still at planning stage regarding Brighton Mini Maker Faire, watch this space for news!
Thanks for the tip, Arnd!
Well done Jane, like the fact you are keeping the Sugru identity separate from typical off the shelf products.....bit like Apple really. Would really like to see it in multiple pack sizes as I rarely use the whole pack and once opened it does harden no matter how well I seal it. Will Sugru be at the Brighton Mini Maker Fair in September? All the best
For iPad users: try iSwifter browser, works like a charm to view this and many other sites with flash No affiliatin with them - just a happy user
Go free market........
@why flash - sorry, I know it's irritating but that's just the format on the economist website, and they don't upload to youtube etc so there wasn't much we could do unfortunately...
Why is this video in flash!! U got me to ur site and then put up an insurmountable barrier for mobile ios users!!!
Nice work guys, this is brilliant :D - go team!
Great Job...oh my god i love sugru, company, logo(old), moto colours, quality everything is great!!