Here's something we've noticed. When you tell some friends about sugru, they understand immediately, their eyes light up and they start talking about what they could fix :)
There are others, though, who are not yet fixers... but you'd like them to be. After they've listened to you rant about all the stuff you've fixed and improved, they may still look mystified...and just blurt out "WTF is sugru?!"
If that's ever happened to you, this video is for you and your friends!