The Fitbit is a great pedometer and activity tracker, but it's a tiny matte-black piece of plastic with a thin band of color -- when it works its way out of your pocket or off your belt (as it's sure to eventually do) it's pretty much impossible to find. The bit of orange sugru I've added to mine accomplishes two things: it makes it a little more visible, and it contains an embedded lanyard hole. The lanyard should keep me from losing it, but if that fails I'm hoping the orange sugru will help me find it again. Josh, Seattle