Woohoo! Our debut slot on QVC UK sold out in 4 minutes!

I am SO excited about this!

We've been talking to the guys at QVC for months about launching sugru on their shopping channel, and this week we finally did it. We were invited for a 6 minute slot on Tuesday morning, and for the last few weeks Katie and James have been working on our pitch for this new audience. After lots of practice, the day finally arrived this week, and we all gathered round the projector here in the studio to watch Katie make her screen debut. Watch the 4 minutes and 37 seconds of amazing craziness that ensued!

- Jane