Instead of buying new stuff all the time, we at Sugru believe in using our imagination to fix, improve and reimagine the things we already have. If we can double the life of our stuff, we’ll halve what goes to landfill.


Sugru makes it easy to repair things.

We invented Sugru Mouldable Glue to inspire and enable more people to embrace the joys of fixing, making and creating. With Sugru, it’s easy to prolong the life of your stuff, and you don’t need any previous DIY experience.

So, if it’s broken, fix it. If it’s not broken, improve it. And if it doesn’t exist, make it.


If it’s broken, fix it!

Everyday practical problem-solving is a beautiful form of creativity, and just a little subversive.

statue and tv aerial breaking and fixing themselves
seat and decorations added to a bike


If it’s not broken, improve it.

A tiny tweak can transform how something works for years to come.


And if it doesn’t exist, make it.

Everyone is inherently creative—even if we don’t think we are.

motorised mug coaster
washing machine breaking and repairing


Give your stuff a longer life.

In a world that’s full of waste, every fix counts.


Disposability is a choice.

When we double the life of our things, we halve what goes to landfill.

jars being reused
new phones falling on to a pile


Resist needless trends and upgrades.

Fixing frees us from the tyranny of the new.


Embrace the stuff we already have.

Let’s use our imagination to keep it, use it, love it, fix it.

hands embracing household objects
 typewriter buttons replaced by everyday objects


A fixed thing is a beautiful thing.

Every fix tells a story.


Nurture curiosity.

Anything can be learned by doing.

a toy mashup is made
different people sharing their bright ideas


Share your ideas.

With each fix, we build a global movement for positive change.


Fixing is good.

It’s good for us, and good for the planet. So, let’s make it a way of life.

everyday objects forming the shape of a hand

Download the posters

Get the Fixer’s Manifesto 2.0, or the awesome illustrated version by Animade. If you're feeling extra creative, choose the DIY version that you can illustrate yourself. Whichever you choose, display it with pride. And don't forget to share a pic of wherever you hang yours, we'd love to see.