Sugru ❤️ May 2022


Trash Embroidery

Swedish artist William KW has taken the concept of traditional embroidery… and trashed it! The quirky artist thrifts all sorts of trash – from shoe cleats to plastic caps, buttons to vape covers – and transforms them into the most wonderfully weird pieces. From orangutan clowns and cheeky little mutants to hot air balloon creatures and more. All while highlighting the beauty in discard. Anyone for a William KW on their wall? 🙌

Trash embroidery
Josephine from Sojo

Sojo means business

Venture Capital fundraising is no walk in the park. And when you’re a 24-year-old woman of colour, advocating for your own startup is seriously tough. But Josephine Philips IS tough. And her belief in Sojo – the UK’s first clothing alterations and repairs app – saw her recently raise $2.4 million in funding. Sojo connects brands and people with seamsters around the UK, to “increase the circularity of clothing and decrease its carbon footprint,” says Josephine. 

We cannot wait to watch Sojo become a disruptor in their space! 💪

There's beauty in broken

The ancient Japanese philosophy of Wabi-sabi really is something to live by. Writer Omar Itani says, "Wabi is about recognising beauty in humble simplicity. Sabi is concerned with the passage of time, the way all things grow, age and decay, and how it manifests itself beautifully in objects.”

Normalising the imperfect

We stumbled across this brilliant family game to normalise imperfections on Big Life Journal. Here's how to play:

1. Set a day once a week, month or once every 3 months, (totally up to you!) to partake in this game at dinnertime.

2. Everyone must bring something that is broken or imperfect with them.

3. Take it in turns to discuss what you've brought with you to show, what is broken or imperfect about it, and what you can appreciate about it in it's imperfect state.

Not only is it fun, but it also allows us look at imperfections from a different perspective: acknowledgement, acceptance and even celebration! “It takes a wabi heart to recognise sabi beauty" - Omar Itani 🥰

Add a Sugru step to the game!

How would you repair your broken or imperfect item to make it functional again or keep it going for longer? All whilst celebrating the repair!

Expert fixing advice

By now you’re well aware that we’re ardent supporters of fixing our much-loved items instead of ditching and replacing them with new ones. We found this article on The Guardian really helpful in terms of which home appliances we could attempt to fix ourselves, or send off for repairs. 🤓

Climate action heroes

It’s been a year since the mayor of Madison, Wisconsin, Satya Rhodes-Conway, announced the city’s Climate Forward agenda to “accelerate climate action for the benefit of our community and our world” and we’re blown away by all that’s been implemented. 

  • The city is aiming to have 100% of its electricity needed for city operations come from renewable sources by 2030, and they’re well on their way at 75%
  • Local businesses are being encouraged to become more sustainable and incorporate solar energy with the aid of financial assistance through the city’s MadiSUN Program
  • And to boost a more climate-friendly economy, Madison is training people in green jobs such as as solar panel and LED lighting installation, tree planting and working with electric vehicles

We love to see it! We just hope more places will follow suit. 🤞

Want more to be inspired by? Check out what we loved in April. ❤️

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We might even give you 10% off your next order. 😉