This is Jane. She's from Ireland and she's lovely. Jane was studying product design at RCA London when she had an idea: "I don't want to buy new stuff all the time. I want to hack the stuff I already have so it works better for me." So she phoned some clever materials scientists called Ian and Steve and together they invented an interesting new material for hacking things better. It's called sugru and is a little bit brilliant. You should really watch the video →
Make your stuff last.
sugru can help you dramatically prolong the life of your stuff. By applying, in some cases, even a teeny tiny bit to your things, you get to keep them for much longer and decrease your impact on our wee world. Repair with gusto!
Hack it perfect (for you)
Why are so many mass-produced products just so bad? Uncomfortable tin openers, leaky trainers, they get our goat! Why should you have to spend £20 on a designer tin opener?? You shouldn't! Hack the one you have instead. Power to the (handy) people!
Latest from our blog
- sugru’s very first retailer! the Design Museum Shop 01 Sep 10
- sugru meets a 1/5th scale remote control car 23 Aug 10
- Why we hack no.2: simple, to make our stuff work better 19 Aug 10
- Project ! Lovely Twig Hooks 10 Aug 10
- TechnoCRAFT: Hackers, Modders, Fabbers, Tweakers and Design in the Age of Individuality 06 Aug 10
