Cookie Policy puts small files (known as ‘cookies’) onto your computer to collect information about how you browse the site to improve its performance and enhance your user experience. This policy explains how we do that.

Policy overview

This policy describes the cookies we use on this site and what we use them for. Currently we operate an ‘implied consent’ policy which means that we assume you are happy with this usage. If you do not consent to our usage of cookies, then you should either not use this site, or you should delete cookies after having visited the site, or browse the site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” for Internet Explorer, “Private Browsing” in Firefox and Safari etc.)

If you want to find out more about what cookies are, or how to control or delete them, you can do so here.

Any changes to this policy will be posted here.

We reserve the right to change or add to this Cookie Policy from time to time and such changes shall become effective as soon as they are posted.

Information we collect

Session cookies sets a session cookie which is essential to the proper functioning of the website.

NamePurposeExpires after
_sugru_com_sessionSo we can keep track of you as you move around the site. Used for sign-ins and the checkout process.2 years

Cookies for site analytics and performance

We use Google Analytics software to collect information about how you use our website. We do this to help make sure the site is meeting the needs of its users and to help us make improvements.

Google Analytics stores information about:

  • the pages you visit on – how long you spend on each page
  • how you got to the site
  • what you click on while you’re visiting the site

We don’t collect or store your personal information (eg your name or address) with these cookies so this information can’t be used to identify who you are.

We don’t allow Google to use or share our analytics data.

Google Analytics sets the following cookies:

NamePurposeExpires after
__utmaDetermines the number of unique visitors to the site2 years
__utmbThis works with utmc to calculate the average length of time you spend on our site | 30 minutes | | __utmc | This works with utmb to calculate when you close your browserWhen you close your browser
__utmvUsed to store visitor-level custom variable data2 years
__utmxUsed by content experiments2 years
__utmxxUsed by content experiments2 years
__utmzThis provides information about how you reached the site (eg from another website or a search engine)6 months
firstVisitSo we know when you first visited sugru.com2 years

DoubleClick Cookies for Remarketing

DoubleClick uses cookies to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance and to avoid showing ads that the user has already seen. Find out how to opt out of Doubleclick here.

NamePurposeExpires after
idEnables Google and its partners to serve ads to you users based on your visit to and/or other sites on the Internet.1 year

External web services

We use external web services on this site, for example to display content within our web pages. We cannot prevent these sites from collecting information on your usage of this embedded content. If you are not logged in to these external services then they will not know who you are but are likely to gather anonymous usage information e.g. number of views, plays, loads etc.

Cookies set by YouTube

We use YouTube to provide videos on some pages of the site. YouTube sets cookies when you visit one of these pages.

NamePurposeExpires after
VISITOR_INFO1_LIVELets Youtube count the views of embedded Youtube videos9 months
YSCUnspecifiedWhen you close your browser
PREFUsed to store your preferences1 year

Cookies set by CloudFlare

We use Cloudflare to speed up and to protect it from, for example, spam and other threats.

Cookies set by Cloudflare

NamePurposeExpires after
__cfduidUsed to help CloudFlare decide if you’re a legitimate user6 years

Cookies set by Commerce Sciences

We use Commerce Sciences to personalise your experience on our site.

Commerce Sciences stores information about your browsing such as which pages you visit on our site, how you got to the site, what you clicked on while on site, is this your first visit or return, etc.
Such information is used to tailor your experience on site and make offers.

Cookies set by Commerce Sciences :

NamePurposeExpires after
_cs_session_idTo identify your surfing session during a single visit to our site.30 minutes
_cs_user_idTo identify you between visits to our site.10 Years
_cs.X.Y.visitCountA counter of visits to our site, plus other historical browsing data10 Years

Cookies set by Third Party sites

On many of the pages of the site you will see buttons to share our content on social networks. In order to implement these buttons and connect them to the relevant social networks and external sites, there are scripts from domains outside of You should be aware that these sites are likely to be collecting information about what you are doing all around the internet, including on So if you click on any of these buttons, these sites will be registering that action and may use that information. In some cases these sites will be registering the fact that you are visiting Proact, and the specific pages you are on, even if you don’t click on the button if you are logged into their services, like Google and Facebook. You should check the respective policies of each of these sites to see how exactly they use your information and to find out how to opt out, or delete, such information.

If you would like further information

For further information on how we use cookies please feel free to contact us.